Chi Limited launches ‘canned’ Chivita fruit juices

Nigerians can now enjoy Chivita fruit juices in cans as Chi Limited, the producer, has introduced Chi Exotic and Chivita Ice Tea in cans. According to the company, the launch once again demonstrates its continuous quest for  innovation  that meets the dynamic needs of Nigerian consumers.

L -R: Amit Aneja, Head, Juice, Nectar and Still Drinks Category; Mr. Deepanjan Roy, Managing Director, CHI Limited; Mrs. Toyin Nnodi, Marketing Director, CHI Limited; Ademola Mafikuyomi, Brand Manager JNSD Category; and Seun Adeleke, Assistant Manager, JNSD Category; during the launch of Chivita Ice Tea and Chi Exotic in new cool cans

Describing the latest product package as still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, the company stated that this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans. “The new Chi Exotic and Chivita Ice Tea 330ml cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.

“The Chivita cans are a perfect choice for on-the-go and in-home consumption, and will become a popular choice for upwardly mobile consumers who desire an aspirational, sleek and elegant image. The cans also enable increased availability of the Chivita brand, which is the market leader in Nigeria’s fruit juice and still drinks category’ the company stated. Commenting, the company’s Managing Director, Mr. Deepanjan Roy, said: “We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving. These innovative Cans for Chivita are modern, and reflect the individual style & personality of the consumer who desires to be seen carrying & drinking fruit juice from a can.”

Chi Exotic Pineapple Coconut & Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only. They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighbourhood kiosks